Meet the McCormick Business-Planning Staff
McCormick & Company prides itself on the superior quality of its business planning staff. Each of its planners has had many years of experience in business plan preparation and writing. The results are evident as you receive the finest planning assistance available.

EDMUND J. McCORMICK, JR.
Ed McCormick has successfully raised over $150 million from private, public, and institutional investors.

Since 1988, McCormick has served as Chairman of McCormick & Company, an international consulting firm founded in 1946 which specializes in strategic planning, management consulting, financial advisory, profitability studies, cost control, and training. In that capacity, he has served numerous high-profile companies including American Express, Sony of America, Mars Companies, Owens Corning, Coors, and East New York Bank.

Recognized Business Specialist and Author
He is a recognized specialist in strategic planning, turn-around, and business engineering. He is the author of numerous papers and articles on planning, securitization, budgeting, cost control, and profitability. In addition, he is a co-author of the industry reference book, Maynard's Industrial Engineering Handbook 4th Edition, published by McGraw Hill. McCormick has also been a lecturer for the American Management Association.

Member of the Board of Directors
Mr. McCormick has served on the board of directors of Room Plus, Inc., a retail furniture manufacturer whose securities are traded on The NASDAQ SmallCap Market, Watchdog Patrols, Inc. (now NetWolves Corporation), and Kirlin Holding Corp. (symbol: KILN). He is a director of Greenleaf Partners II, LLC as well as a manager of Greenleaf Capital Partners, LLC. Both of these are private investment funds.

Education
Ed McCormick attended Carnegie-Mellon University in Management Studies and holds a B.S. in Finance from Long Island University. He is a graduate of Valley Forge Military Academy.

Partial list of business related publications by Edmund J. McCormick, Jr.

• "Examining Asset Securitization Benefits," Healthcare Securitization, Spring 1994
  
  
• "The Hidden Costs of Accounts Receivable, " Journal of Healthcare Financial Management, November, 1993
  
  
• "The Extraordinary Benefits of Direct Costing for Marketing Strategy," Business Strategies, February 1990.
  
  
• "Piercing the Volume Veil," Business Strategies, March 1990
  
  
• "Super Charging Your P&L," Journal of Bank Costing and Cost Management, Summer 1990
  
  
• "Planning for Profits and Budgetary Control," Chap. 2 in H.B. Maynard, ed., Industrial Engineering Handbook 4th ed. McGraw-Hill, New York 1992
  
  
• "Activity-Based Costing and Controls," Chap. 3 in H.B. Maynard, ed., Industrial Engineering Handbook 4th ed. McGraw-Hill, New York 1992

THE BUSINESS PLANNING STAFF

Philip J. Philliou, J.D., CPA

Phil is a strong strategic marketer with the ability to quickly identify key business issues. His background as a strategic planner at a major Fortune 50 company brings significant expertise to his business planning approach. He received a Juris Doctor from Fordham University and a BS in Public Accounting. He holds a certificate in Internet Technologies from New York University.

  Dilip K. Mirchandani

Dilip is a corporate communications specialist with 30 years of experience in designing creative business solutions for companies of all types. He is an accomplished business writer, editor, financial journalist and the author of One Way Up Wall Street: The Fred Alger Story and The Pitch Formula for Success. He has BA from Stanford University and an MS from Columbia University.

Geofrey Samuels

Geoffrey is both an entrepreneur and business writer. Among his many hands-on business accomplishments Geoffrey was consulting writer and editor for J. P. Morgan, McKinsey & Company, Deloitte Haskins & Sells and Henry S. Anspacher, Inc. He founded Business Plan Resources to develop, write and analyze business plans. He also founded Museum Digital Library Collection in New York and was Executive Director of You Are There Multimedia. He holds a BA from Stanford University and an MPA from Harvard University.

Julia Murphy

Julia is a professional business writer with more than ten years of diverse experience in corporate marketing, Internet research, editing, consulting and public relations. She received her MBA from Columbia.